Thursday, December 27, 2007
Britney Spears 'Damages' Brand's Image
Britney Spears Do Something music video will no longer be played on European TV stations after Louis Vuitton claimed it "damaged their image".
The luxury clothes and accessories brand won an injunction in Paris yesterdayto stop the 2005 video - which shows mother-of-three Britney driving a pink car emblazoned with the company's prestigious 'cherry blossom LV' symbol - from being shown.
Sony BMG and MTV Online were ordered to pay $117,600 each for "damaging" the brand's image, and are expected to pay $1,470 for every day the video remains on the internet.
Louis Vuitton has continuously worked to prevent its goods from being copied, and has fought the ongoing battle in French and other courts.